Eric Floresca

I am Eric Floresca and I'm wandering the world in search of the story

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My name is Eric Floresca and I love stories and (try to) dip creativity into every edge while living my life passionately in the digital domain. This has made me realize who I want to be and what I want to do which is always going to be a work in progress for all of us. Every firm is filled with quirks and nuance that have been imparted on it by the people within and give a company their voice. I want to celebrate those things that make a company tangible and real to show the human side of the brand. To do this I believe that you should not fear failure but fear the courage not to try. As a curious guy I will always ask questions, will own everything I do, and to push past roadblocks for a better way to rally the tribes. I seek nothing less than a chance to make a difference at a company that has big goals and scrappy people leading the way. Currently I am working on a script idea and see if I can make it sing and am currently getting back into the hunt for a job preferably in the startup world. If you took a look at this, then you have my thanks and zi sm always up to chat on twitter.

Freelance Writer at

2010 - Present | Toronto, ON

- Currently I am taking some time to research and write a script - I had an article appear in the February 2012 issue of Marketing Magazine - I had the chance to interview Richard Dunmall the Vice President, Microsoft Advertising Global Accounts & Agencies for Marketing Magazine - I pitch story ideas to publications so I can write compelling stories that have yet to be voiced and deserve a chance to be known

Reporter at The Ad Buzz

August 2010 - December 2011

- Break industry news, cover industry events, and conduct interviews Highlights include: - Coverage of Advertising Week in NYC and Advertising Week Canada in Toronto - Covered the ADCC and CMA awards and other industry events focused around students and agencies - Interviewed industry leaders Bryan Howlett, Carl Jones, and Alan Gee

Digital Strategist & Copywriter at itravel2000

May 2011 - September 2011

- Providing social media and digital strategy and execution - Came up with small campaigns that would get the company's Facebook audience engaged - Write web copy, ideation for campaigns, and social media analytics to bring itravel2000 into the social sphere - Wrote and edited blog posts to be engaging and be reflective of the brand

Content Manager at The Ad Buzz

August 2010 - May 2011

- Developed and executed content strategy - Managed content for the website relaunch in early 2011

Editor and Writer at Tomorrow Awards

November 2009 - May 2011

- Covered the ADCC Awards and the Cassies for ihaveanidea prior to becoming Editor - Developed our social media strategy during launch - Wrote summaries and commentary on recent campaigns, technology and ideas facing the advertising industry

Doritos Contest Moderator at Proximity Canada

January 2011 - March 2011

- Contracted to moderate entries for Frito-Lay's 'Write the End' campaign and monitored social media sites for campaign sentiment

Freelance Community Manager at Entrinsic

August 2010 - November 2010

- Created content, live blogged, and reported on TIFF parties held at the vitaminwater backyard - Helped plan an event that gave the vitaminwater community a sneak preview of the space that stars would party at before anyone else - Acted as the voice and managed social media communications for clients

Freelance Community Manager and Writer at Techvibes Media Inc.

October 2009 - October 2010

Covered Toronto technology events and news including: - Social Media Week - Marketing Week - NXNE Interactive - Canadian New Media Awards - Vortex Gaming Competition - And several more

Freelance Mobile Analytics at JUICE Mobile

July 2010 - September 2010

- Gathered, filtered and analyzed mobile data to optimize mobile campaigns - Managed multiple mobile campaigns for clients Pizza Pizza, Global TV, Rogers, Telus, and WIND Mobile among others

Doritos Contest Community Manager at Proximity Canada

February 2010 - April 2010

- Contracted to moderate Frito-Lay 'Viralocity' contest community ensuring site comments, Twitter, Facebook, YouTube met with contest rules and regulations - Encouraged discussion and answered questions regarding contest and the brand as a whole with a light and fun vibe that suited the brand

Account Management Intern at KBS+P Canada (Formerly Allard Johnson Communications)

May 2009 - August 2009

- Managed direct e-mail campaigns for Nair, resulting in a 14% conversion rate, 6% click through rate and a doubling of website traffic - Coordinated competitive intelligence, research and analysis for CDIC, HRTC, and The Keg including PMB analysis and Google Analytics - Created and presented Current Advertising Brand Environment to senior management for the Allard Johnson rebranding project that would eventually lead to them becoming part of KBS+P

Customer Service Representative at Royal Bank of Canada

December 2005 - December 2008

- Provided excellence in customer service by going beyond just doing the expected but by getting to know people and providing a smile or two

Centennial College

2008 – 2009

Account Management Diploma

University of Windsor

2000 – 2004

Honours in Business Administration

Concentration: Marketing

Sci-Fi, Technology, Writing, Travel, Gaming, Photography, Marketing, Advertising, Storytelling, Sushi, Muay Thai Basically I am willing to try anything new that will push me to the edge and challenge my ideas and preconceptions.